Samsung market share in India dips as local hardware gains


Samsung have been enjoying massive successes recently with huge sales of their smartphones around the world, but it doesn’t seem to be having everything its own way as the company is seeing its market share in India dip a little as local hardware gains momentum.

There are reports that Samsung has seen its market share drop away a little in the last few months in India, with its percentage of handset sales dropping from 46.4% in July of last year, to 35.8% in December 2013. This compares to the Apple iPhone that increased its market share from 3.3% to 6.7%, but it’s not Apple that is taking all the sales away from Samsung though.

A number of local handset manufactures such as Micromax, Lava, and Karbonn have been winning customers by offering relatively high specification devices at affordable prices. The three companies together have tripled sales in only a few months and now enjoy a combined market share of 12.1%, which is an increase from 4.2% previously.

Handsets such as the Micromax A116 Canvas HD and the Karbonn S1 Titanium that feature some worthy specifications, are posing a real threat to Samsung in the smartphone market.

Samsung’s biggest rival in the country remains Nokia though, which saw its market share rise up from 24.4% to 31.1% during the same period that is led by the company’s Asha series of mobile handsets.

HTC is also looking to make a bigger push into the country going forward and for the consumer increased competition is always a good thing.

Do you plan to get a Samsung handset this year or do you have your eye on something else?

Source: Business Standard.

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