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Apple’s iPhone 8 was the world’s top-selling smartphone in May, ahead of the Galaxy S9+

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It’s no longer a big secret that the Galaxy S9 and S9+ are struggling, but until today, we never realized just how bad things were for Samsung’s largely praised new flagships. After surpassing the iPhone X at the top of April’s list of the world’s best-selling smartphones, the two “Infinity Display” high-enders lost their mojo in May, settling for second and sixth place in Counterpoint’s latest Market Pulse research paper.

But the iPhone X hasn’t bounced back to the gold medal position, with another Apple handset in possession of the global crown now. Believe it or not, the modest 4.7-inch iPhone 8 (with no notch or Face ID support) was the month’s overall champion, returning to the limelight largely thanks to “strong promotions” and the 2018 football World Cup.

iPhone 8 best-selling smartphone May 2018

The larger, dual cam-equipped iPhone 8 Plus didn’t enjoy the same popularity surge, ranking fifth, ahead of Samsung’s “standard” Galaxy S9, but behind the GS9+, iPhone X and… Xiaomi Redmi 5A.

The Redmi 5A is obviously not available stateside or across many Western regions, but in China and India, it has managed to develop a massive following with an ultra-low price point and fairly respectable features.

Speaking of low-cost models with decent specs, the Huawei P20 Lite eclipsed the much more powerful (and pricier) Vivo X21 for a seventh place spot, with the Xiaomi Redmi 5 Plus (aka Redmi Note 5) and OPPO A83 the final two performers among the world’s top ten best-selling smartphones.