Phones Review

Apple iOS 7 fresh-look ideas come to life

Under: Apple iPhone, iOS, Software, Video
Date: March 21st, 2013

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Apple’s next major upgrade to its mobile operating system, iOS 7, is much awaited and consumers and tech experts alike are keen to see what Apple comes up with. We have long taken the stance that Apple really needs to come up with innovative new groundbreaking ideas for iOS 7 as there seems to be growing criticism that iOS is starting to look stale. With this in mind a pair of new concept videos for iOS 7 has shown up enabling us to see some fresh-look ideas come to life.

Earlier today we told how iOS 7 is expected to debut at Apple’s WWDC in June and we would expect that the iPhone 5S will be running the upgrade on launch. We like to look at concept ideas from time to time as we can get a real idea of how things could look and videos can offer an even better way to demonstrate exactly what might be on offer.

We’ve already given readers several examples of concept videos, most recently one that shows an actionable Notifications Center and the videos we have for you today are also very impressive and something we think a lot of people would like to see when the real iOS 7 comes to fruition. The videos come from designer Mohamed Kerroudj and his concepts for iOS 7 are really worth taking a look at. There’s a new-look lock screen with swiping up to unlock and other improvements such as Settings toggles, a new look Calendars app and in-line Notifications.

Both videos are about one-minute long and show in a very simplistic way just how good the new iOS could look with a beautifully clean UI. You can view the two videos below this story. We wish that Apple was taking note right now and coming up with something equally as impressive for iOS 7.

We’d like to know what you think though. Do you approve of these latest iOS 7 imaginings? What else would you like to see as part of iOS 7? Let us know with your comments.

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  • Davy

    That’s worse that what it is now.

    • gjmoo7

      What the hell was that? I must be either seeing things or going nuts.

  • Mike

    Absolutely NOT. I don’t get this hatred for “skeumorphism.” Making apps resemble their real-world analogs makes electronic devices familiar and friendly to those who are not tech savvy (and even to those who are). It also adds a much more interesting “texture” and depth to the OS. If Apple goes the stark and sterile route as depicted in these concepts, they will be making a huge mistake.

    How can the company that popularized the GUI, with its “desktop”, “folders”, and other skeumorphic elements not get this? It was precisely this skeumorphism that made PCs as popular as they ultimately became.

    Steve Jobs understood this as his desire was to make the technology transparent. His goal (though overly ambitious for the time) was to make the MacIntosh as much an everyday appliance as a toaster, to hide the technology behind a familiar and friendly interface.

    Jony Ive’s industrial design esthetic is great for the hardware, but would be disastrous if applied to software. When someone picks up an iPad to use iBooks, for example, they want the experience to resemble reading a physical book, only enhanced via technology. I think very few would rather their ebook resemble a stark, simplistic computer display. I mean really, what’s the point, to go backward to the days of monochrome displays and dot-matrix text? We certainly were free from the “horrors” of skeumorphism then, but was it a better user experience? Hardly.

  • larry

    some type of widgets

  • xazuru

    The designs are plausible. However I prefer the skeuomorphic design more because it will differentiate iOS with Android.

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